BRINGING MEETINGS AND EVENTS TO LISLE IS OUR FOCUS.
Hotel boardrooms and ballrooms don’t fill themselves. It takes an organized effort to sell event planners on your location. The Lisle Convention & Visitors Bureau (CVB) works with our lodging partners and others in the local tourism business for the benefit of all, including the village itself.
HOW DOES THE CVB FILL HOTEL ROOMS?
Every community that wishes to bring in tourism and conventions has representation at trade shows. It’s important that event planners know that Lisle is actively courting them. Those of us who live here know Lisle has a number of advantages that make it attractive to event planners, including our ideal proximity to Chicago and other suburbs, plus air and trains. We are convenient and easy to get to, and we have great restaurants and attractions for people who come here for business or an event. But nobody will know that unless we tell them. We put Lisle on the map with event planners.
HOW DO RESIDENTS BENEFIT?
A full hotel means customers for local restaurants, local attractions and gas stations. It means tax revenue for our village. The same restaurants and attractions that visitors enjoy are here for residents to enjoy as well, and the more out-of-towners spend while they are here, the less village revenue has to be collected from residents.
HOW MUCH DO VISITORS SPEND IN TOWN?
Visitors spend thousands on meals, gas, attractions and more. They aren’t sitting in their rooms after their events and meetings end. They are eating out, having drinks, visiting attractions and enjoying their time off. The State of Illinois reports that the average per person per day for all Illinois visitors for 2017 is $138.50 and $114.60 for leisure visitors; for Chicago leisure it was $147.50.
Lisle CVB use a conservative figure of $100 per day for both business and leisure.
WHAT’S THE MOST COST-EFFECTIVE WAY TO FILL HOTELS?
Many industry planners will only work with convention and visitors Bureaus, not directly with hotels. Moreover, Lisle hotels have a very good working relationship with the LCVB.
“The hotel collaborates with the Lisle Convention & Visitors Bureau to assist in showcasing all that Lisle has to offer. They bring great value to the hotel by representing us in tradeshows, sales calls, promotions, marketing, site inspections/tours, welcome collateral and a host of many other support initiatives that drive revenues and help solidify long-term partnerships with the community and business for our market.”
— Joni Augustine,
Director of Sales for the
HOW DOES THE COLLABORATION BETWEEN HOTELS AND THE LCVB BRING MONEY TO LISLE?
- The LCVB was instrumental in bringing the Senior Women’s USGA Golf Tournament to the Hilton Lisle/Naperville. This group produced more than 800 room nights and exceeded $100,000 in room revenue and $11,000 in tax dollars to Lisle.
- Area sports programs that the LCVB is instrumental in bringing our area produce 1,000 room nights for our market and in some seasons exceed 3,000-plus room nights.
- The LCVB and the Sheraton Lisle Naperville Hotel worked together to bring two Baptist conventions to Lisle in 2017. This provided the hotel with close to 2,000 room nights and more than $140,000 in room revenue.
- The LCVB helped the Sheraton Lisle Naperville Hotel secure the Professional Services Association, which brought in more than $100,000, by speaking with the client during the hotel’s negotiating process.
“Due to the Lisle CVB being an extension of our sales department, the impact of not having the Lisle CVB would be major. We wouldn’t have that additional voice championing for our property and village. The Lisle CVB is able to attend events we are unable to attend to generate new business and new contacts.”
— Neville Campbell,
Sheraton Lisle Naperville Hotel
WHAT IS THE COST OF THE CVB TO THE VILLAGE
The LCVB receives a portion of the hotel/motel tax to support its work. For every dollar of the LCVB budget investment, $9.72 is returned to Lisle! The money used to fund the LCVB is regenerated back to the village and our community. In 2017, the LCVB received $457,300 in hotel/motel tax dollars, while its economic impact to the village was $5.1 million.
WHO ELSE WILL FOCUS ON LISLE?
The short answer is nobody. There is no other organization out there working exclusively to market Lisle’s community and hospitality business. Lisle is a town surrounded by many larger communities that could easily be overlooked if not for the LCVB actively focusing on local hotels. Lisle hotels have determined they get the best results by working with the LCVB.
Diane Homolka, CDME
Lisle Convention & Visitors Bureau
925 Burlington Ave. Lisle, IL 60532
Chicago’s Premier Western Suburb